The launch of any new Apple gadget is usually met by scores of avid fans queueing down the street from the early hours of the morning. However, as the £3,500 Apple Vision Pro launches around the ...

A medical team at Cromwell Hospital in London strapped on the $3,500 Apple Vision Pro during two spinal surgeries. Doctor’s ...

Apple's middling Vision Pro sales have inspired its rivals to scrap plans for premium headsets and optimize their affordable models instead ...

Apple's innovation strategy relies heavily on its App Store and developer community, allowing it to maintain a 45% gross ...

This question has raised its head again with the introduction of Apple's $3500 Vision Pro. And as in the past, the answer is rooted in the tech world's history. I started covering PCs in the mid ...

After six months with Apple Vision Pro, things feel stuck. A glacial rollout of immersive content, a lack of native apps, and no word of Apple Intelligence make the $3,500 product harder to swallow.

This indicates that Apple is ready to make Vision Pro specs compromises with the most expensive part of the mixed reality ...

Although the Vision Pro has not yet shipped, the excitement behind it suggests that it will have solid demand, even with a $3500 price point. In fact, I predict Apple will sell every unit they can ...

Apple's Vision Pro Struggles To Find Its 'Killer App' To Justify $3,500 Price Tag: 'Just Not Quite Hit The Imagination Of The Consumer,' Says Analyst Apple Vision Pro Sales Fall Short, iPhone 16 ...

Shocking news: some folks who cashed out the eye-watering $3,500 — before tax! — to purchase Apple's newly released Vision Pro are already showing some buyer's remorse. As Business Insider ...

As a media consumption device, the Vision Pro largely succeeds (at least if you ignore gaming). But that’s not why it exists, nor is it the main way Apple has marketed it. $3,500 for a content ...