That drops the price of admission to the wonderful world of Apple Watches down to just $189 for the GPS version of the watch. This deal is specifically on the smaller 40mm model, which is available in your choice of three case colors and two strap types,

Apple's latest smarwatch the Series 10 makes some minor, yet meaningful, improvements. Read our review to see what our tech editor thinks of the new product.

Amazon has also undercut manufacturers a few times during the holiday shopping season. For example, the Galaxy Watch 7 is still full price ($349.99) at the Samsung store compared to Amazon’s 17% discount. That won’t be the case when Black Friday kicks off in a couple of weeks, but if you’re looking for a deal today this is a good offer.

For instance, ahead of Black Friday, the brand-new Apple Watch Series 10 is reduced by $50 on Amazon, while the Fitbit Inspire 3 is just $69, marked down from $99.

Black Friday is still a few weeks away, but that's not stopping big-name brands and retailers from launching their sales events early. Our staff of professional shoppers is already seeing discounts on some of our favorite products across a range of categories,

The first major Black Friday discounts have arrived for Apple Watch Series 10 on Amazon, with $50 off both 42mm GPS and 46mm GPS models. All

New Black Friday deals just dropped early on a variety of high-performing Asus hardware, including several Editors' Choice winners.