The year ahead could be a challenging one for the pharmaceutical industry ... you have of running green focused marketing campaigns the better. Digital upskilling has to be made relevant to ...
Major pharmaceutical companies have argued their new direct-to-consumer offerings will improve price transparency for ...
No longer a far-off futuristic idea, artificial intelligence technology has seen its popularity skyrocket in recent years. | ...
From alleviating HCP pain points to bursting the AI hype bubble, Digital Pharma East 2024 will offer pharma marketers a ...
As the industry waits for the next move from tech firms such as Google and Amazon, digital technology ... compliant with pharma regulations, such as drug safety, he noted. Machine learning could ...
How AI and first-party data can help differentiate the user experience with enhanced segmentation, targeting and virtual interaction.
The Indian pharmaceutical industry is concerned over the talent gap the sector is facing, particularly in areas like data science, digital marketing ... powered platforms like HireVue and Pymetrics ...
Albert Thompson, a buy-side veteran with 20+ years of experience, on MFA sites, brand safety and how publishers can improve ...
As we stand on the brink of a new digital era, the landscape of technology education is evolving faster than ever before. The ...
Swoop, a leader in healthcare marketing technology, today announced the launch of its HCP Pro suite of innovations at the Digital Pharma East conference. This new offering, which includes Swoop NPI ...
Neighborhood® Targeting on the Company’s Dynamic Audience Activation Platform meets the demand of life sciences ...