Rather than bribing and wheedling physicians to pretty-please-prescribe-our-drug, websites allow companies to deal drugs ...

This concentration aims to prepare future leaders in pharmaceutical marketing by covering industry expertise from research and product development and market access and sales management. You can take ...

Pharma food for thought: The combination of mobile, personalisation, promotions and localised communications is the vision for pharma multichannel marketing. The ideal is to create the following ...

Digital marketing still dominates for pharma marketers Tag recently conducted an online survey of pharma marketers across Europe and the US asking them which marketing channels and techniques are ...

Most of the revenue and share price increase is directly or indirectly linked to Covid-19, and the leaders across the pharmaceutical companies are working towards solving other more fundamental ...

while allowing you to extend your marketing knowledge in specialized courses like pharmaceutical or customer relationship marketing. You can now choose to earn a STEM degree with any of our MBA ...

Healthcare has become digitized with telehealth and remote monitoring, EHRs and e-prescription and mobile health and wearable ...

As pharmaceutical companies are increasingly open to advertising in other digital realms, real-world data (RWD) from patients can help advertisers optimize their marketing budgets by reshaping ...

Fierce’s Rebecca Willumson sat down with Swoop President Scott Rines – live at Digital Pharma East – to discuss some of the most pressing issues in pharma marketing today. Rines kicks off by ...

As PHM CEO Andrea Palmer explained in an interview with Fierce Pharma Marketing, that result wasn’t exactly surprising: “Unbranded is a simpler message to deliver, but it’s also a little bit ...

WAUSAU, Wis. (WSAW) - Captain Scott Alwin became one of the most decorated helicopter pilots in the history of military flights. His dedication to the service has garnered attention from all ...

Gain professional skills to pursue a career as a pharmaceutical executive in management, sales or marketing. The Pharmaceutical Sciences, Pharmaceutical Marketing and Management Option is perfect for ...