Rather than bribing and wheedling physicians to pretty-please-prescribe-our-drug, websites allow companies to deal drugs ...

This concentration aims to prepare future leaders in pharmaceutical marketing by covering industry expertise from research and product development and market access and sales management. You can take ...

But what effect does this have on pharmaceutical marketing? Caroline Gadd understands how services can add value to medicines and how this impacts on marketing strategies. She speaks here with ...

Most of the revenue and share price increase is directly or indirectly linked to Covid-19, and the leaders across the pharmaceutical companies are working towards solving other more fundamental ...

Out-of-home posters using the term “HER2.0” showed that the drug could also be used to fight gastrointestinal cancers.

As the marketing world evolves alongside changing consumer experience, how can pharma catch-up? Marco Ricci reports from the eyeforpharma Marketing and Consumer Innovation Europe 2017. Despite now ...

while allowing you to extend your marketing knowledge in specialized courses like pharmaceutical or customer relationship marketing. You can now choose to earn a STEM degree with any of our MBA ...

As pharmaceutical companies are increasingly open to advertising in other digital realms, real-world data (RWD) from patients can help advertisers optimize their marketing budgets by reshaping ...

Why President-elect Donald Trump’s return could disrupt pharma. From drug pricing to reforming the drug ... (USA Today) In this podcast, George Griffith, EVP of omnichannel marketing at Relevate ...

Commissions do not affect our editors' opinions or evaluations. Marketing customer relationship management (CRM) platforms help businesses manage their pipelines, capture a complete view of their ...

Fierce’s Rebecca Willumson sat down with Swoop President Scott Rines – live at Digital Pharma East – to discuss some of the most pressing issues in pharma marketing today. Rines kicks off by ...

Gain professional skills to pursue a career as a pharmaceutical executive in management, sales or marketing. The Pharmaceutical Sciences, Pharmaceutical Marketing and Management Option is perfect for ...