Google expands YouTube First Position ads, offering wider content reach and dynamic pricing through Display & Video 360.

The published version of Forbes' CMO newsletter delivers the latest news for chief marketing officers and other ...

Google Ads announced a number of new features and updates to the ad platform this morning at DMEXCO in Europe. These include ...

YouTube is introducing pause screen ads after successful testing. The ads have been well-received by advertisers.

YouTube has confirmed the global rollout of a new advertising feature called 'Pause Ads,' which appears when users pause a ...

The next time you pause a YouTube video to take a closer look at something, you might see an advertisement instead.

Despite the drop in shares, we are bullish on Snapchat for ARPU growth and ad innovation. Unique ad model and AR focus loks ...

Google is testing a more noticeable ad format, using a taller gray background with labels like 'Sponsored' and 'Promoted results.' ...

Google is also integrating the technical standard into its advertising systems. Laurie Richardson, the company’s vice ...

Although YouTube advocated that this update would not be intrusive to the users’ viewing experience, this update is being ...

YouTube is rolling out Pause ads, which pop up when you pause a video, taking a page from cable TV formats. The ad appears on ...