Google Ad Manager launches new curation capabilities, allowing agencies to buy curated audiences and inventory packages in ...

Search Engine Land » PPC » Google boosts curation capabilities for Ad Agencies ... discover and activate the best publisher inventory and audiences for their advertising campaigns. Key details: Why we ...

Effective keyword targeting starts with search intent. Explore funnel-based insights and examples to boost your paid search ...

Shared budgets have been around for a long time, but do they end up limiting your potential return? Find out when they're ...

Google is reinforcing stricter privacy rules for Customer Match, warning misuse could lead to immediate account suspension without warning.

Retargeting, or remarketing, is the creation of marketing and advertising campaigns designed to hook prior visitors who leave ...

Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one ...

In a now-deleted TikTok post, "Saturday Night Live" star Chloe Fineman said that Elon Musk made her cry when he hosted the ...

Generative AI and new rules targeting tech giants are giving Ecosia and Qwant fuel to challenge Google and Microsoft and ...

Google had a robust Q3 2024, with a 15% revenue increase driven by Google Cloud and AI-powered services. Read why I have ...

The streaming service that changed the course of entertainment by, in part, famously swearing off commercials, now has 70 ...

The company said more than half of new sign-ups in countries where Netflix offers ads are for the cheaper ad-subscription ...