This product is said to be part of Apple's strategy to advance in the smart home arena, where it has traditionally lagged behind Google and Amazon. Bloomberg reports that CEO Tim Cook has prioritized the development of this display as part of a broader push to strengthen Apple's presence in smart home technology.

Apple Inc., aiming to catch up with rivals in the smart home market, is nearing the launch of a new product category: a wall-mounted display that can control appliances, handle videoconferencing, and use AI to navigate apps.

The entry level version of Apple's rumoured smart home hub will have Siri and Apple Intelligence, it is claimed. This version is likely to launch in March 2025 with a similar price to rivals. According to Gurman's sources,

Apple is reportedly working on a smart display that uses on Siri and Apple Intelligence to help control your smart home.

A Bloomberg report yesterday suggested that Apple is working on a wall-mounted smart display panel to act as “a

Apple may be preparing to join the smart home market in 2025 with a wall-mounted tablet designed to control home appliances, make video calls, and feature Apple Intelligence. According to Bloomberg’s Mark Gurman,