Out-of-home posters using the term “HER2.0” showed that the drug could also be used to fight gastrointestinal cancers.

Rather than bribing and wheedling physicians to pretty-please-prescribe-our-drug, websites allow companies to deal drugs ...

Pharma marketing has long relied on sending singular messages through mass media channels with the goal to influence a broad ecosystem of customers. With the need for greater global scale and ...

In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler, Maslow" has long been the Holy Trinity of pharma ...

ALK and ARS Pharmaceuticals sign a deal giving ALK global rights to Neffy nasal spray outside key regions, targeting peak ...

Wells Fargo analyst Larry Biegelsen maintained a Buy rating on Bausch + Lomb Corporation (BLCO – Research Report) yesterday and set a ...

Why President-elect Donald Trump’s return could disrupt pharma. From drug pricing to reforming the drug ... (USA Today) In this podcast, George Griffith, EVP of omnichannel marketing at Relevate ...

A trader works at the New York Stock Exchange in New York City, U.S., November 6, 2024. REUTERS/Andrew Kelly/File Photo Cigna Group said on Monday it is not pursuing a combination with rival ...

8/8/2023 Mission Plastics Inc. Andercraft de Mexico Mission Plastics Inc. has acquired NMH Marketing LLC and Andercraft de Mexico 9/8/2023 Rock West Composites Inc. Assets of Performance Plastics ...

Our buyers guide contains a wealth of invaluable information for industry leaders seeking to invest in the leading sales and marketing intelligence providers and technology solutions tailored to the ...

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