Out-of-home posters using the term “HER2.0” showed that the drug could also be used to fight gastrointestinal cancers.

Fierce’s Rebecca Willumson sat down with Swoop President Scott Rines – live at Digital Pharma East – to discuss some of the most pressing issues in pharma marketing today. Rines kicks off by ...

Rather than bribing and wheedling physicians to pretty-please-prescribe-our-drug, websites allow companies to deal drugs ...

Pharma marketing has long relied on sending singular messages through mass media channels with the goal to influence a broad ecosystem of customers. With the need for greater global scale and ...

In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler, Maslow" has long been the Holy Trinity of pharma ...

However, as counterintuitive as it may seem, those in the marketing and commercial ranks say the industry has yet to make major gains on the digital transformation front. Data from the second annual ...

ALK and ARS Pharmaceuticals sign a deal giving ALK global rights to Neffy nasal spray outside key regions, targeting peak ...

Firebrick Pharma Limited (AU:FRE) has released an update. Firebrick Pharma Limited has signed a Marketing Representation Agreement with Innorini Life Sciences to promote Nasodine Nasal Spray to ...

What trends in life sciences are influencing marketing and media? For Lea Wester, Managing Director at Addressable Health, the spotlight is on precision medicine. “The FDA defines precision ...

Additionally, the findings suggest there is promise for multicultural medical marketing. The research showed that ethnic groups other than white patients were much more open and likely to be impacted ...

What is Pharma 4.0? The term Industry 4.0 refers to the fourth industrial revolution, associated with the application of advanced technologies that have dramatically changed the landscape of ...

Wells Fargo analyst Larry Biegelsen maintained a Buy rating on Bausch + Lomb Corporation (BLCO – Research Report) yesterday and set a ...