In the latest edition of his Power On newsletter, knowledgeable Bloomberg reporter Mark Gurman claims that Apple recently ...

The company is telling employees it’s hired the smartest minds available to develop new products, so asking them to guide its ...

According to Bloomberg's Mark Gurman, any Apple smart glasses are still several years away – if indeed Apple decides to make ...

Apple has been surveying its employees about smart glasses as it plans to launch its own version of Meta Ray-Ban-inspired ...

Writing in the latest edition of the Power On newsletter, Gurman claims that the Apple Vision Pro 2 is expected to be ...

The Apple Vision Pro hasn’t exactly been a roaring success for Apple, but it sounds like the company is still moving forward ...

Apple is now looking at additional ways to deliver augmented and virtual reality content to its customers. Several reports ...

After announcing Vision Pro last year, Apple has reportedly been exploring more ways to provide AR and VR content ...

Tech giant Apple is reportedly venturing into the world of smart glasses. The company is conducting internal studies, ...

Apple is reportedly conducting an internal study to gauge interest in smart glasses. The company is exploring the ...

So far this year, roughly $758 million has gone to rounds for startups tied to AR, VR and the metaverse, per Crunchbase data.

While Apple's current VR focus is on Vision Pro, smart glasses are a long-term goal. A new internal study will analyse existing smart glasses from rival firms to explore opportunities for Apple.