In this article, I'll share more about the underrated value of content marketing and how you can leverage its power for brand ...

Warner Bros. Discovery's Max serves fewer ads per hour compared to other streaming platforms.

A new Google TV ad for a video game serves as an excellent reminder for why the platform should probably stick to content ads instead.

Trump won the 2024 election. To discuss how paid media played a role (and didn't) in his victory, we bring on guest Jordan ...

It's been a tough run for Trivago in the Google Hotels era. No one ever said the metasearch business would be easy.

Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into ...

With Google’s adtech antitrust trial, the future of paid search hangs in the balance. Here’s what it means for PPC marketers and advertisers.

Discover Google Ads' latest updates for maximising video ad formats with enhanced support for vertical and shorter videos in ...

AdMob is rolling out a new app-level setting that controls high-engagement ads in interstitial and rewarded formats, ...

Marin Software (ticker: MRIN), a provider of digital advertising management solutions, reported its financial results for the ...

Through this article, let’s reimagine Google Search through the AI lens and understand what it means for businesses and marketers.

We recently compiled a list of the 10 Best S&P 500 Stocks to Buy According to Hedge Funds. In this article, we are going to ...