Meanwhile, many large brands are already getting more referral traffic from SearchGPT than Perplexity, new BrightEdge research shows.

Antitrust officials had imposed the fine over how the search giant might have restricted the way that some websites displayed ...

The trial for the US Department of Justice's lawsuit against Google's ad-tech business is well underway after months of legal ...

Google offered to sell AdX, its ad marketplace, to resolve an EU antitrust investigation. European publishers rejected the offer, seeking broader divestment from Google’s ad tech supply chain. EU ...

The European Commission last year charged Google with favouring its own advertising services, opening its fourth case against ...

The amount of fines Google has to pay in Europe may have become just a bit smaller. It has successfully convinced the ...

BRUSSELS/NEW YORK (Reuters) - Alphabet's Google earlier this year offered to sell its advertising marketplace AdX to allay EU ...

The tech giant's alternative to trackable cookies works by anonymizing data, implementing stricter access controls, and ...

The US government is going after Google and its extremely profitable ad tech operations which is a key element in making ...

Experts say the trial could result in a breakup of Google, which could boost rivals like The Trade Desk and enhance ...

SEO is identified by 29% of marketers as a crucial trend in leveraging digital strategy. Voice Search Utilization by marketers stands at 13%, showcasing its increasing integration into marketing ...

Small business owners have concerns about possible outcomes of Google's DOJ antitrust trial set to begin Monday. Some believe ...