A comprehensive guide to developing a paid search strategy that drives results at every stage of the customer journey.

Cinema revelled in success at the 2024 Digital Cinema Media Awards where the spotlight shone on the best strategic use of ...

Everything you need to know about choosing maximize conversion value or maximize conversion value with a target ROAS.

Google Ads announced a number of new features and updates to the ad platform this morning at DMEXCO in Europe. These include ...

Campaign US newsletters with must-read stories sent right to you. You'll also unlock limited access to valuable resources ...

Invibes Advertising (Invibes), a leader in digital advertising innovation, showcases its latest suite of cutting-edge ...

Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options ...

Company will begin phasing out enhanced CPC in October, with the goal of transitioning all remaining campaigns to manual CPC ...

Google Ads emailed advertisers using Enhanced cost-per-click (eCPC) to let them know that in March 2025, Enhanced CPC will be ...

Nor have Minnesotans seen Trump campaign ads on their televisions recently, and they likely won’t this fall. Trump and his advisers once envisioned an ambitious electoral map that would take the ...

By Tim Nudd - 1 hour 27 min ago By Tim Nudd - 2 hours 57 min ago By Ewan Larkin - 5 hours 57 min ago By Adrianne Pasquarelli - 5 hours 57 min ago By Parker Herren - 5 hours 57 min ago By Ad Age ...